Birgit Heraeus works at Herrenknecht AG, the world leading manufacturer of mechanized tunnel boring equipment. She is responsible for business development in Africa. After developing a marketing and sales strategy backed by the CEO, she now leads the roll-out of the strategy in five African countries selected earlier. Currently, she focuses on market research to identify potential projects and stakeholders in the area of water supply/ sewage, hydropower and pipeline construction as well as relationship building.
Before joining Herrenknecht, Birgit worked for a start-up under Peace Nobel Laureate Prof. Muhammand Yunus, promoting the use of market-mechanisms to alleviate poverty at the bottom of the pyramid. She advised multi-national enterprises on the implementation of bottom of the pyramid ventures, among the customers was Adidas group for whom she did market research and data collection in Bangladesh to create a business plan for “The Shoe for the Poor”. She furthermore led a project team in conceptualizing social business programs to integrating social business / CSR into research and teaching at universities in Canada, Japan, Spain, Singapore and Germany.
Within Heraeus Holding GmbH Birgit did a four month internship in the financial department. In 2006 she participated in the workshop drafting the governance codex for the Heraeus family.
Birgit holds a Bachelor of Science from WHU- Otto Beisheim School of Management and a MBA from Columbia Business School.
- Plenary Panel: What’s next for you? (speaker)